Stopchurn’s Solution Turn Traders Into Loyal Traders
StopChurn automates every step of the prop trader journey, no more manual lists, just perfectly timed engagement when it matters most.
The Why Why Retention Matters for Prop Firms
Acquiring new traders costs 5–25x more than keeping existing ones, and even a 5% boost in retention can lift profits by 25–95%.
Yet in prop trading, only 5–10% of traders pass evaluations and 98% exit within six months, draining potential lifetime value.
StopChurn automates retention across onboarding, challenges, funded accounts, and reactivation, turning short-term sign-ups into sustainable, long-term growth.
Core Outcome
Communicate When It Matters
Use smart triggers to send alerts, tips, or warnings exactly when traders need them. From risk rule reminders to milestone alerts, timely messages reduce violations and keep traders trading.
Lower Trader Churn
Lifecycle flows automatically identify when traders show signs of inactivity or risk and trigger personalized messages that bring them back, keeping more accounts active and trading longer.
Personalized Journeys That Grow With Traders
StopChurn adapts to each trader with dynamic journeys, from compliance nudges for cautious accounts, to incentives for active performers, to upsell prompts for high-volume traders, maximizing retention and long-term value.
Life Cycle Automation Keep Traders Active at Every Stage
Automated flows that reduce drop-offs, extend funded activity, and turn short-term sign-ups into long-term value.
Onboarding & Early Engagement
Welcome & Orientation
- Send instant welcome messages that explain next steps and set expectations.
- Provide clear guidance on platform access, rules, and evaluation structure.
Automated Guidance & Timely Nudges
- Remind traders of the consistency rule right before they risk breaking it.
- Fork journeys based on the challenge type purchased for tailored experiences.
- Trigger VIP flows for traders who buy multiple challenges within the first 24 hours.
- Deliver step-by-step guidance and tips that keep new traders active in their crucial early days.
Challenge Phase
Promote Trading Programs & Challenges
- Announce new challenges, bonuses, and exclusive opportunities.
- Drive higher participation with targeted, timely promotions during the evaluation phase.
Milestone Alerts
- Notify traders when they reach important challenge milestones.
- Celebrate progress to reinforce achievement and build motivation.
Drop-Off Prevention
- Detect inactivity early and trigger re-engagement flows.
- Send encouraging messages during slower trading periods.
- Share performance insights or leaderboards to inspire healthy competition.
Funded Trader Support
Performance Insights
- Share personalized trading summaries and progress reports.
- Highlight strengths and growth areas to encourage consistent activity.
Compliance Updates
- Send timely reminders about risk rules and trading limits.
- Alert traders to important policy changes to prevent violations.
Inactivity & Win-Backs
Segmented Promotions
- Announce challenges, bonuses, and exclusive opportunities tailored to trader segments.
- Reach traders at scale with personalized campaigns that outperform one-size-fits-all blasts.
Drive Higher Conversions
- Use audience segmentation to deliver the right message to the right trader at the right time.
- Trigger promotions based on behavior (e.g., inactivity, milestone completion, or payout history).
- Deliver value-driven messages that resonate with specific trader profiles.
How It Works Turn Sign-Ups Into Long-Term Traders
StopChurn makes it easy for prop firms to turn sign-ups into long-term traders with a clear, three-step process.
1 Connect Your Data
2 Launch Proven Flows
3 Scale Engagement & Revenue
Managed Service No Team? No Problem
Not every prop firm has the bandwidth to design retention strategies, build flows, and manage campaigns, and that’s okay.
Our team can run the entire system for you, from setup to ongoing optimization, so your traders stay active and engaged while you focus on growing the firm.
